JCPenney Credit Card Landing Page

Website Design / UX/UI Design / Art Direction

Led the visual design of the JCPenney Credit Card landing page for Synchrony Bank, creating a responsive digital experience that balanced established brand guidelines with a clear, intuitive customer journey.

Beyond visual design, I helped shape the site's information architecture and content hierarchy, strategically organizing information to guide users toward relevant credit card benefits, account resources, and next steps. Developed comprehensive desktop and mobile designs with an emphasis on usability, visual consistency, and a seamless experience across devices.

Agency: Look Listen
Role: Lead Visual Designer
Client: JCPenney / Synchrony Bank